How healthy is your museum’s marketing?
Answer a few simple questions and discover what’s working, where you could improve, and what to do next. Your personalised marketing snapshot is ready in minutes.
- About 3 minutes
- No email or account
- Free PDF to keep
A self-assessment based on your answers. We won’t inspect your website or social accounts, and your answers stay in this browser tab.

Your answers are kept only in this tab. Closing or reloading the page clears them.
This snapshot is based on your answers and is intended as a practical starting point, not a comprehensive independent marketing audit.
Your category overview
Indicative self-assessment scoresHow the assessment works
Each area is scored from your answers on a 0–100 scale. The five areas have equal weight when we choose your descriptive assessment level. There is no comparison with other organisations. Posting weekly earns the same score as posting several times a week. Your organisation type, team size, and biggest challenge do not lower your score; they help us choose practical advice.
Levels: Getting started (below 30), Building foundations (30–54), Making progress (55–79), and Strong foundations (80–100). These are supportive guideposts, not industry benchmarks.